Introducing Nostradamus Perspectives – Insights, Articles and Community News
Nostradamus Perspectives is newsletter series that complement to the annual report where the Nostradamus editorial team can share insights, updates and community news. This is a space for reflecting on current news and developments in the film and TV industry from my perspective as a part of the editorial team behind the Nostradamus Report.
Nostradamus Editorial: From Viral to Theatrical: Creators and New Hit Pipelines for Film
Two recent feature films present compelling case studies for the intersection between the creator economy and the traditional film industry. Several past Nostradamus reports discussed the emergence of the creator class, with many predictions made about how this might pan out in the future. We have come a long way from the fledgling days of online video and there are key lessons to be learned for those curious enough to listen.
Indie studio A24 recently dropped the trailer for the upcoming horror film Backrooms (featuring Chiwetel Ejiofor and Renate Reinsve), based on the internet phenomenon that once originated on the infamous forum 4chan. Kane Parsons, now 20, turned that online folktale into a successful series of YouTube shorts. The first video in the series, titled The Backrooms (Found Footage), was uploaded in 2022 and has over 70 million views on his channel to date. The series as a whole has amassed almost 200 million views and caught the attention of A24, making Parsons the youngest director that the studio has ever worked with.
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The Once Surprising Shift to Streaming
The Nostradamus Report has been looking at the future since 2013. It is time to check in with some of the claims and predictions that have been made over the years. First up: the paradigm shift from linear TV to streaming content, and beyond.
“In very few years, the pay TV set-top boxes are gone, and all small screen content will be represented by streaming icons on a single device. We will probably call it all “television”. The whole metaphor of chronological “windows” will be increasingly incomprehensible to consumers, who found it difficult to grasp even when the windows were represented by physical media or separate remote controls. Now it will all be one thing or divided into broad conceptual categories of “free”, “subscription” and “transactional”. This is the context in which feature films too will eventually find the majority of their audience.” – from 2018 Nostradamus Report “Do or Die?”, Johanna Koljonen.
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In the Nostradamus Perspectives newsletter, the Nostradamus editorial team share insights, updates and community news on current news and developments in the audiovisual industries.